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Track List |
1) King Gutta's Intro
2) SOB part 2
3) Crown
4) The Light Feet
5) When It Hits The Fan
6) Supanova's Interlude
7) So Be It
8) Hard Money
9) Home Sweet Home
10) Who Should I Look Up To
11) Jah C's Interlude
12) The Love Joint
13) Yeah
14) I Gotta Go
15) The Light Feet Remix
(Ft. Voice of Harlem)
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NEW YORK UP-AND-COMING NEW RAP TRIO, THE PROJECT, DELIVERS FRESHMAN RELEASE WITH AN INDIE ROCK INFLUENCE AND HARLEM SHAKE
Forward-thinking LA-based Glow-In-The-Dark Records has scouted the talents of New York’s up and coming rap trio, The Project, and will release the group’s freshman effort, The Truth Today, on October 26th. As the pendulum of Hip-Hop has swung between backpacker boredom and Fergie Pop, The Truth Today brings some excitement back to NYC and perfectly blurs the line between independent and commercial music. Coupling a new-school marketable image with old-school craftsmanship, The Project breaks pre-existing molds in a Dipset meets the Native Tongues kind of way. It is the vast array of influences and styles which The Project contains in their bag of tricks that makes them stand out from the rest.
The Project consists of Brooklynite Supanova, and two Harlem reared members, King Gutta and Jah C. The group, which is part of a larger collective known as the New Rap Order, formed a few years back. Early on, the three faced tragedy when an affiliate crew member from the NRO was shot and killed at a Labor Day parade. “It was a catalyst for us to change,” explains Jah C as the group focused their attention on living positively and incorporating that energy in their music.
Jah C handles the bulk of sonic craftwork throughout the album, blending traditional techniques of sample-based production with live instrumentation by Sankofa, a Brooklyn based, indie-rock band. The album travels through realms that one might label “conscious”, “party” and “rock”, all punctuated by a recurring interlude that each time showcases a different group member.
Subject matter ranges from “Home Sweet Home”, which offers a street-level commentary on gentrification, to “Yeah,” which finds the crew showcasing their lyrical dexterity over a Big Daddy Kane inspired bassline. The music video for the party anthem lead single, “The Light Feet” shows off The Project’s penchant for fresh dipped outfits and features Harlem’s hottest dance crew, The Breakfast Club, which is led by Gutta’s younger brother. The album is capped off by the last minute addition of “The Light Feet Remix”, featuring AG Voice of Harlem (“Chicken Noodle Soup”) who offered to get down after early leaks of “The Light Feet” took over the Harlem party scene.
The versatility of The Project is what wins over, building something completely new with bricks of rock, jazz, breaks, a Harlem shake, and a vicious sense of style. |
